General Mills, Inc. (NYSE:GIS) announced that it improved the health profile of products comprising approximately 25 percent of its U.S. Retail sales volume in fiscal 2011. General Mills first began tracking and quantifying health improvements in 2005. Between fiscal 2005 and fiscal 2011, the company has improved the health profile of 64 percent of its U.S. Retail sales volume. Improvements have included adding whole grains, fiber and calcium, and reducing calories, sugar, sodium and trans fats.

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